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  <url><loc>https://ekom.ai/</loc><lastmod>2026-06-04</lastmod><changefreq>monthly</changefreq><priority>1.0</priority></url>
  <url><loc>https://ekom.ai/analysis</loc><lastmod>2026-06-04</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://ekom.ai/contact</loc><lastmod>2026-06-04</lastmod><changefreq>monthly</changefreq><priority>0.6</priority></url>
  <url><loc>https://ekom.ai/security</loc><lastmod>2026-06-04</lastmod><changefreq>yearly</changefreq><priority>0.3</priority></url>
  <url><loc>https://ekom.ai/privacy</loc><lastmod>2026-06-15</lastmod><changefreq>yearly</changefreq><priority>0.3</priority></url>
  <url><loc>https://ekom.ai/terms</loc><lastmod>2026-06-15</lastmod><changefreq>yearly</changefreq><priority>0.3</priority></url>

  <!-- Gated research landing pages (indexable; full reports stay noindex) -->
  <url><loc>https://ekom.ai/catalogs-in-the-wild</loc><lastmod>2026-07-10</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://ekom.ai/where-the-money-leaks-out</loc><lastmod>2026-07-10</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>

  <!-- Anonymized analyses (case studies + executive overview) -->
  <url><loc>https://ekom.ai/analysis/correctness-gap</loc><lastmod>2026-07-09</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://ekom.ai/analysis/outdoor-retail</loc><lastmod>2026-07-10</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://ekom.ai/analysis/sporting-goods</loc><lastmod>2026-07-09</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://ekom.ai/analysis/athletic-footwear</loc><lastmod>2026-07-09</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://ekom.ai/analysis/hand-tools</loc><lastmod>2026-07-09</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://ekom.ai/analysis/automotive-parts</loc><lastmod>2026-07-09</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://ekom.ai/analysis/furniture</loc><lastmod>2026-07-09</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://ekom.ai/analysis/industrial-electrical</loc><lastmod>2026-07-12</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://ekom.ai/analysis/foodservice-disposables</loc><lastmod>2026-07-12</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>

  <!-- Case studies in brief (one-pagers) -->
  <url><loc>https://ekom.ai/one-pagers/sporting-goods</loc><lastmod>2026-07-09</lastmod><changefreq>monthly</changefreq><priority>0.6</priority></url>
  <url><loc>https://ekom.ai/one-pagers/outdoor-retail</loc><lastmod>2026-07-09</lastmod><changefreq>monthly</changefreq><priority>0.6</priority></url>
  <url><loc>https://ekom.ai/one-pagers/industrial-electrical</loc><lastmod>2026-07-09</lastmod><changefreq>monthly</changefreq><priority>0.6</priority></url>
  <url><loc>https://ekom.ai/one-pagers/hand-tools</loc><lastmod>2026-07-09</lastmod><changefreq>monthly</changefreq><priority>0.6</priority></url>
  <url><loc>https://ekom.ai/one-pagers/furniture</loc><lastmod>2026-07-09</lastmod><changefreq>monthly</changefreq><priority>0.6</priority></url>
  <url><loc>https://ekom.ai/one-pagers/foodservice-disposables</loc><lastmod>2026-07-09</lastmod><changefreq>monthly</changefreq><priority>0.6</priority></url>
  <url><loc>https://ekom.ai/one-pagers/automotive-parts</loc><lastmod>2026-07-09</lastmod><changefreq>monthly</changefreq><priority>0.6</priority></url>
  <url><loc>https://ekom.ai/one-pagers/athletic-footwear</loc><lastmod>2026-07-10</lastmod><changefreq>monthly</changefreq><priority>0.6</priority></url>

  <!-- NOTE: full gated reports at /research/* are deliberately excluded (noindex). -->

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