The Resolution Layer · Case Study in BriefEKOM
A sleepwear and loungewear brand.
A full-catalog, no-schema read across pajama sets, robes, sleep shirts, and a print-driven seasonal range — one of a set of anonymized EKOM analyses. What surfaced, and where it leads.
Lead finding · discovery
A hoodie that no shopper filtering for hoodies will ever see.
A hoodie and a cardigan are both typed as generic long-sleeve tops, so neither appears in its own collection — while their own titles and grouping tags say plainly what they are. Several pajama sets fail the same way, typed with a singular where the catalog standard is plural. Collection rules match exactly, so each one drops silently out of the collection it belongs to.
Also surfaced
A permanent URL that contradicts its own product
A nightshirt is published at a URL calling it a short-sleeve top, while title, product type, and description all agree it is a nightshirt. Handles are permanent and indexed — the one field you cannot quietly correct later.
Color filters split in half by capitalization
Newer items publish colors in caps, legacy items in mixed case. The same hue becomes two separate filter entries, each holding half the range — so a shopper picking one sees half of what exists and concludes that's all there is.
A full-price item with a $0.00 strike-through
One lounge set carries a compare-at price of zero rather than blank — which renders a "was $0.00" badge beside the price, or divides by zero in a discount calculation.
Gifting products no category page can reach
A seasonal gifting range carries no product type at all — structurally excluded from every collection rule and every feed keyed on it.
How EKOM read it. With no schema and no manual setup, the engine profiled the catalog and read it in full rather than sampling. One of the highest-severity patterns it surfaced was then checked against the live variant records, disproved, and removed before anything was written down — a deliberate style-family grouping convention, not a defect.
From diagnosis to channel-ready. This pass read and diagnosed. Seven of the ten findings are defined changes EKOM can prepare and apply; three need a merchandising judgment only the brand can make. The same understanding then holds the line at intake, season after season, as new prints arrive on the conventions that produced these gaps.