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Major appliances — refrigeration
A cold read of the complete refrigerator category of a major-appliance retailer — where a fridge is chosen by whether it fits the opening, holds the household's food, and runs on the outlet already in the wall. One of a set of anonymized EKOM analyses — what surfaced, and where it leads.
How EKOM read it. The engine read every refrigerator page cold — no file, no credentials, no schema — and captured both the specification table and the structured data behind it. It profiled what each field is for from how the category itself uses it, then held every model to the page's own arithmetic and to its siblings: volts times amps against watts, fresh food plus freezer against total, one finish against its twin. Headline values were re-read on the live pages, and one finding that did not survive that check was withdrawn rather than reported.
From diagnosis to channel-ready. Most of the 127 findings collapse into six upstream mechanisms — a circuit value written in as a default, values landing in the neighbouring field or unit, copy assigned by family rather than model, a machine layer built from a different source, every finish keyed as its own record, and a schema with no place for some answers. Fixing the findings fixes the findings; fixing the mechanisms fixes every model that has passed through them and every one that will. Then the same intelligence holds the line at intake, so the next circuit rating in a wattage field never reaches a live page.