The Resolution Layer · Case Study in BriefEKOM
Outdoor apparel markdowns.
A read of an outdoor apparel and gear brand's complete public catalog — where an outlet runs beside the full-price store, and the labels on the price no longer agree with it. One of a set of anonymized EKOM analyses — what surfaced, and where it leads.
Lead finding · the price says one thing, the label another
198 discounted products are still tagged full price, and 111 outlet tags name a discount the price does not give.
The brand tags every product with its price state and every outlet product with its discount tier — the tags outlet collections, sale badges and discount filters can be built from. On 179 products the record claims both full price and outlet at once. The outlet tier is almost always one tier short: a 40% tag on a product that is half off. On 60 of the 111, a separate tag marking a deeper discount sits beside the old tier — likely a price cut that never reached the label.
Also surfaced
One product, two listings
Eighteen titles appear on two products — an older and a newer style. On 13 of them both copies can be bought, often at different prices.
Copy that describes another product
A jacket page describes a sleeveless version, a shirt carries another colorway's sentence, seven products have no description, and sixteen show damaged characters.
An origin badge that does not follow the SKU
The SKU records where nearly every product was made; 56 products whose SKUs carry a single home-country code have no origin badge — whether each should carry the claim is the brand's call.
Labels that do not follow the price
Outlet tags on products with no markdown, an original price equal to the selling price, and one jacket at full price in one color and half off in the others.
How EKOM read it. EKOM read the brand's whole public product feed — no file, no credentials, no integration — checked each product against the patterns the catalog itself follows, and counted every headline figure again across the whole catalog, down to each size and color. Where a tag and a price disagree, the read names the disagreement and leaves the brand to say which side is right.
From diagnosis to channel-ready. Most of the ninety-four collapse into seven likely mechanisms — markdowns made on the price but not the label, older styles left up beside new ones, copy carried between colorways, text converted badly, system codes published as names, facts kept in prose and codes, and campaign tags never cleared. Once the brand confirms the rule, setting each label from the price corrects the disagreements already there and every markdown after. Then the same intelligence holds the line as prices move.